General Management

The answer (in most cases) is yes, but you have to be clever how you go about it.

Many agencies will tell you there's really no difference, and when it comes to the task of putting together ads, they may be right. But is that all your agency should be doing?

If you want to generate OEM business, you’ll almost always have to take it away from competitors.

Successful selling consists of locating and calling on prospects, getting them to accept a quotation, and then closing the order.

For most industrial companies, advertising represents the single largest discretionary expense. 

Sales and manufacturing continually struggle to keep up with each other. When bookings exceed manufacturing’s ability to produce, backlog grows and capacity must be added. Typically, with an eye toward the future, capacity is added in larger chunks than immediate needs require. The result is excess capacity, which salesis expected to fill. This seesaw imbalance between sales and manufacturing fuels growth.